ABOUT 10-4 MAGAZINE
Thank you for your interest in 10-4 Magazine. We’d like to take a minute and tell you about ourselves. Our magazine features a unique multi-sectional layout that makes it easy to find what you’re looking for. We at 10-4 strive to publish a magazine that is informative, entertaining and useful to TRUCKERS. We are not just another “mouthpiece” for the trucking industry! Our main audience is owner-operators and company drivers, but our format and style appeals to small fleet owners, mechanics and “truck nuts” of all types as well. If you enjoy trucks and/or trucking, you’ll love 10-4 Magazine. And best of all, it’s a FREE publication, so everyone can afford it.
Started back in 1993, 10-4 Magazine has established itself as a well-respected publication within the trucking community. 10-4 Magazine is printed monthly and currently circulates approximately 28,000 to 30,000 copies per month. We have a staff of delivery drivers that physically distribute the magazine to hundreds of carefully selected rack locations in California, Arizona, Nevada, Utah, New Mexico, Texas, Idaho, Oregon, Washington, Florida, Alabama, Louisiana and South Carolina each and every month. We also have a select few distribution locations at large chrome shops and/or truck stops in Missouri, Minnesota, Connecticut, Colorado, New Jersey, New York and Wisconsin. We take pride in our magazine and the vast distribution network we’ve created.
Our racks are located in places where truckers frequent every day to do their business – places like truck stops, heavy duty truck parts houses, fueling locations, truck washes, restaurants, truck dealerships, repair facilities, motels that cater to drivers, public scales, and other trucking-related businesses. But since truckers pick up the magazine as they roll through town and take it with them wherever they go, our magazine tends to make its way to every corner of the country (and a few others) on a regular basis. As we have always said, “Every magazine has 18 wheels!”
We also have a strong presence on the Internet. Our website (which you are on now) features a vast archive of past articles and monthly columns as well as thousands of cool truck photos. The site also features a complete list of our distribution rack locations (by state), links to other trucking-related sites, an index of our current advertisers and a detailed calendar of upcoming events. Please take a few moments to look around the site to see what we’re all about. You can also find us on Facebook (just search for 10-4 Magazine and then become a fan).
10-4 Magazine features a multi-sectional format that helps readers find what they’re looking for quickly. Our “Parts Department” section is bigger and better than ever and our “Repairs & Services” section continues to grow. If you are looking for good used equipment or hard-to-find parts, check our “Classifieds” section – you never know what you’ll find there. 10-4 Magazine also has a complete A to Z “Directory” where truckers can find just about anything they might need. This section also provides potential advertisers a low-cost way to get their name into the magazine. Of course, if you’re a driver looking for employment or an owner-operator looking for loads, our “Employment & Opportunities” section can help you hook up with the companies that are hiring. We also have a section devoted entirely to “Insurance Specialists” that cater to trucking professionals. But we’re much more than that!
Although 10-4 Magazine is primarily an advertiser for the trucking industry, we are also very well-known for the informative articles and valuable information we pass along to our readers. These articles cover safety and compliance issues, insurance, taxes, laws and regulations, business matters and other useful topics, just to name a few. We also have monthly columns that highlight some of our readers and their rigs, the historical aspects of trucking, new products (the ones that really matter to truckers), tech tips, and many entertaining human interest stories. But, the article our readers especially look forward to is the “Cover Feature” each month. Every issue of 10-4 Magazine features a unique or interesting truck on the cover and a two-page, full color centerfold along with an in-depth article. Most truckers consider it a rare privilege to be featured on our cover and centerfold – after all, there are only twelve of them per year.
We also do our best to keep readers entertained with fun games and articles. We know that truckers spend a lot of time sitting in their truck waiting, so we try to help make that time a little more stimulating. Each issue features a fun wordsearch, a challenging crossword puzzle, a mind-bending numbersearch, inspirational and amusing quotes, and a trucking-related cartoon (we call it a Truckertoon) drawn exclusively for 10-4 Magazine by truck driver/cartoonist Vic Vasselin from Massachusetts. Each month we do our best to enlighten our audience and brighten their day – and prove that trucking CAN be fun!
The staff of 10-4 Magazine attends most of the major truck shows (and a lot of smaller ones, too) and puts together informative and fun reports, which usually include a list of all the winner’s names. We also have several roving reporters that cover many of the events we can’t get to. We love going to the various shows and events and hanging out with our friends and meeting new ones. The shows give us the opportunity to hear and see, first-hand, what truckers like and want. Many of the events we participate in and help promote raise money for different charities, which is just another way for us to give something back to the industry, local communities and caring organizations, as well.
Another reason 10-4 Magazine has grown in popularity and acceptance is the fact that we’ve always given the smaller companies a sensible and effective place to advertise. Our advertising rates, when compared to other quality, well-known trucking publications, can’t be beat. We offer quality and value to smaller and larger companies alike. And, depending on your budget, we can put together anything from a small black-and-white Directory ad to a multi-page, full color spread. Our experienced Art Department is available to aid you in every aspect of creating your ad – from conception of an idea to the final details of font style and colors. We also offer professional photo services if pictures are required for your ad. There is a nominal one-time ad setup fee that can be waived if camera-ready artwork is provided. Contact our Sales Department via phone, fax or
e-mail if you would like to receive a rate sheet or inquire about placing an ad.
Our motto “Whatever It Takes” exemplifies the attention to detail we give every ad and the service we provide to each and every client. From the beginning in 1993, our dedication to grow and improve as a publication has never wavered. We here at 10-4 Magazine are all committed to not only producing the best magazine possible but to also continually get better. Please feel free to contact us with any comments, questions or ideas you might have regarding the magazine. We look forward to hearing from you. Be sure to browse around the website and don’t be afraid to “ask around” about 10-4. We think you’ll find truckers really like it! Thank you for your time and consideration.
Sincerely,
The Entire 10-4 Staff
Phone (714) 378-9990
Fax (714) 962-8506
E-mail: 10-4@tenfourmagazine.com